Monitoring driving behaviour to improve road safety
Monitoring driving behaviour is one of the most effective ways to reduce accidents and increase efficiency. If you’re looking for strategies to improve your fleet’s safety and productivity, this page will be a big help. Discover how you can leverage telematics and in-cab technologies to monitor driving behaviour, boost road safety and ensure compliance.
Driving behaviour metrics and analysis
As a fleet operator, you’re likely familiar with this well-known statistic: 90% of accidents involve human error. To understand how to improve road safety, you’ll want to identify which driving behaviours need addressing. That’s where telematics comes in.
Telematics systems collect data on critical driving metrics such as speed, braking and cornering. These systems use GPS and onboard diagnostics to monitor and record driving behaviour in real time. By analysing these metrics, you can identify risky driving behaviours and understand how to address them, perhaps through extra coaching or training.
Get clear insights on driving behaviour metrics with a tool like OptiDrive 360:
- Speed: Identify drivers who may be at risk of accidents—higher speeds means less reaction time
- Braking: Data on harsh braking can indicate aggressive driving or lack of attention
- Acceleration: Sudden acceleration can signal unsafe driving practices
- Cornering: Sharp cornering data can reveal potential issues with vehicle control
- Idling: Eliminate excessive idling to prevent safety issues and fuel waste
Real-time driver feedback and in-cab technologies
In-cab technologies such as PRO Driver Terminals and AI-enabled dashcams are invaluable for boosting driver safety. That’s because these tools provide drivers with real-time notifications and feedback on their performance, empowering them to adjust their driving behaviour in the moment. These real-time corrections help reduce the likelihood of accidents, since drivers become more aware of their actions.
How PRO Driver Terminals support fleet safety:
- Give your drivers active driving feedback and advice while they’re on the road
- Send text-to-speech updates so drivers get your updates but avoid distractions
- Make sure drivers take required breaks with visibility on remaining working times
- Keep your drivers on the safest, most efficient routes with professional navigation
Learn more about PRO Driver Terminals
How dashcams support fleet safety:
- Help drivers work better with in-cab guidance on safe driving practices
- Ensure drivers avoid blind spots with 360-degree views of the road
- Get the full context of road incidents for accurate safety analyses
- Protect your business and your drivers from false insurance claims
Compliance with safety regulations
When it comes to compliance with safety regulations, it’s worth considering a couple of facts: 10-25% of all road accidents involve driver fatigue and 10% of people who drive for work say they’ve fallen asleep behind the wheel. Driver fatigue is without question a major safety risk—and compliance with the rules on drivers’ hours will help you combat this risk.
Vehicle condition is another area in which safety matters: Roadworthy vehicles tend to be safer vehicles. Keeping up with daily vehicle inspections can prevent breakdowns and tyre blowouts that may put your drivers and other road users in harm’s way. According to our exclusive research for The Road Safety Report:
- Commercial fleets need roadside breakdown support 6.1 times per year on average
- Half of fleet managers (50%) say they spend too much on collision costs
With all of this in mind, how can you stay on top of your fleet’s compliance with safety regulations? We recommend using a comprehensive fleet management system that’s integrated with compliance tools. With a system like Webfleet, your fleet can improve safety standards while avoiding fines and other consequences:
- Monitor driving hours and working times with remote tachograph downloads
- Ensure you comply with rules on permissible maximum weights for trailers
- Keep tyres in roadworthy condition with 24/7 temperature and pressure control
- Be confident that drivers do vehicle inspections, catching potential safety issues
Cost savings through safer driving
Safer driving can translate into greater cost savings for your fleet. Overall, safer driving directly contributes to fleet efficiency by maintaining vehicle availability and reducing operational disruptions. Wondering how to shave costs and grow your bottom line? Take a proactive approach to road safety. Here are just a few ways that improved fleet safety can deliver substantial cost savings to your business:
- Lower repair costs: Fewer accidents mean less damages to your vehicles, bringing your fleet’s repair costs down
- Less downtime: With fewer vehicles out of service due to accidents, your fleet operations can run more efficiently, ensuring consistent productivity
- Lower insurance premiums: An improved safety record can lead to reduced premiums—insurers recognise the lower risk associated with safer driving practices
Improve road safety with Webfleet
Book a demo to explore how to support drivers and boost safety
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