Fleet manager

Role, skills and responsibilities

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A fleet manager oversees the operational aspects of a company’s vehicle fleet. The fleet manager’s responsibilities can range from vehicle maintenance and job planning to reducing fuel costs and handling compliance. With rapid shifts in technology, the global economy and environmental regulations, fleet managers are becoming essential to a company’s strategic planning and operational efficiency.

Explore how Webfleet helps fleet managers

Fleet manager essentials

Core responsibilities of a fleet manager

A fleet manager’s main priority is ensuring that their company’s fleet runs efficiently, productively and safely. Fleet managers also strive to reduce operational costs and achieve their company’s sustainability goals. In recent years, the fleet manager’s responsibilities have evolved to take technological advancements and regulatory changes into account. For example, fleet managers are increasingly overseeing electric vehicles, which require new approaches to operational efficiency and energy use. Fleet managers are also increasingly tasked with understanding complex regulations around fleet emissions reductions.

Job requirements and qualifications

There are two main pathways to becoming a fleet manager.

Formal education: Some professional fleet managers earn bachelor’s degrees in business or logistics before joining a company. Others may already work in another role in transport or logistics and get certifications that help them transition into a fleet management position. Many universities across the UK offer Transportation and Logistics courses. A number of certification programmes are also available, and pricing varies by focus and provider.

Job experience: It’s not uncommon to start in a more entry level position for a fleet before working up to the title of Fleet Manager. To do that, it’s important to gain experiences in core skills like team leadership, organisational planning and budgeting.

Essential skills for fleet managers

Successful fleet managers draw on a variety of skills to run a fleet efficiently and effectively. Here are a few of the most important skills, all of which enable fleet managers to make informed business decisions:

Leadership and people management
Accounting and business administration
Technological savvy
Data analysis

How to become a fleet manager in the UK

Becoming a fleet manager requires taking a few steps. First, check out some job listings for fleet manager roles and see whether degrees or certifications are necessary. If formal training is required, enrol in the programme that best suits your ideal position. You could begin your educational search at an organisation like Fleet Source, which provides training for fleet drivers and managers. You could also look into Transport and Logistics programmes at universities.

Second, figure out how to develop practical experience. For example, you could start out in dispatching and work your way up to operations supervisor before applying for a fleet manager opening. Once you’re a fleet manager, be prepared to invest in ongoing training so that you and your team can stay on top of industry trends and technologies.

The evolving landscape: Key themes influencing fleet management

Fleet management functions in a dynamic business landscape, so it’s worth exploring the key themes that influence a fleet manager’s day-to-day work.

Technology: Technological advancements are reshaping fleet management, not to mention the transport sector as a whole. Yesterday’s spreadsheets can’t handle the speed of real-time data or zoom to vehicle locations at the street level. Advancements in telematics underscore the need for continuous adaptation to new tools and platforms.

Financial management: The financial aspects of fleet management encompass budgeting, cost control and utilisation. Effective budgeting ensures that resources are allocated efficiently, while cost control helps in reducing unnecessary expenses. Utilisation of vehicles and other assets is also a big factor in optimising financial performance.
Legal responsibilities: Legal responsibilities are expanding in the fleet management field, particularly around compliance with safety and environmental regulations. For example, fleets must adhere to drivers’ hours rules and equip their vehicles with smart tachograph devices. Legislation such as the Corporate Sustainability Reporting Directive, or CSRD, requires fleets to report on their Scope 3 emissions.
Environmental sustainability: The rise of sustainable forms of mobility and energy management are revolutionising fleet management. Fleets with electric vehicles know this firsthand, as they must adopt new approaches to fuel consumption, job planning and vehicle maintenance.
Business mobility: Business mobility impacts traditional fleet management by integrating various modes of employee transportation, including electric vehicles. The shift towards a more integrated approach enhances operational efficiency while meeting the needs of modern businesses for flexible and sustainable transportation solutions.

How Webfleet helps fleet managers

Performance tools

Track your vehicles and stay on top of maintenance tasks

Fleet analytics

Use powerful insights to help reduce your operational costs

Tailored solution

Get the best solution with a range of business integrations

Better job planning

Make customers happy with optimised routes and schedules

Simplified reporting

Track mileage on all your vehicles and prove tax compliance

Safety and security

Monitor driving behaviour, along with your trucks and assets

What’s important to you as a fleet manager?

Webfleet helps managers simplify communication and crucial tasks. For instance, it’s possible to automate maintenance and repair schedules, reducing the risk of unplanned downtime. By integrating third-party solutions, fleet managers can maximise their existing software solutions. Webfleet’s mobile apps for fleet managers and drivers make it even easier to get daily tasks done.

Fleet visibility and maintenance

Stay up to date on vehicle conditions with greater visibility over your fleet. Webfleet automates your maintenance tasks based on time, odometer or engine hours. It also sends instant notifications about vehicle malfunctions so you can schedule repairs, reduce downtime and lower the risk of unexpected breakdowns. You can also use the vehicle check app for daily vehicle inspections.

Optimisation of complex operational costs

Webfleet software gives fleet managers real-time insights into fuel consumption, driving behaviour and effective route planning. With a clear dashboard view, you can take one glance at your operations to see where you can improve and reduce your fleet's overall operational costs.

Administrative time and optimal planning

Increase productivity and reduce the administrative burden across your entire organisation. Our vehicle and driver insights will help you optimise transport routes, improve delivery ETAs and save time in communication and planning. You can also integrate Webfleet software with existing third-party solutions.

Customer service levels

Build stronger customer relationships and keep them updated every step of the way. Webfleet gives fleet managers the information they need to optimise scheduling, move quickly, communicate clearly and leave your customers with a good impression.

Mileage log and tax compliance

Gain peace of mind and stay tax compliant with Webfleet Logbook. This electronic mileage log makes administration a breeze. It will save you and your drivers time, reduce human error and ensure your records are saved securely in one place – with heightened data security for drivers.

Vehicle security and driver safety

Make fleet security and driver safety a top priority. As fleet manager you can follow the status of your vehicles and assets through real-time tracking. Driver support is possible with instant feedback on driving behaviour through Webfleet, in combination with PRO Driver Terminals. Webfleet Video helps you increase safety and reduce claims using AI-powered dashcams.

All you need to know about fleet managers

What is the role of a fleet manager?

The primary role of a fleet manager is to ensure that the fleet runs efficiently, productively and safely. Fleet managers strive to reduce operational costs and achieve their organisations' sustainability goals, particularly with lowering C0₂ emissions.

What does a fleet manager do (on a daily basis)?

Fleet managers do a variety of tasks on a daily basis. They monitor the fleet's fuel consumption, noting trends and identifying ways to improve fuel efficiency. They also handle route planning, driver coaching/training and vehicle lifecycle management—acquisition, utilisation, disposal.

What are the responsibilities of a fleet manager?

A fleet manager is responsible for various aspects of operations, from driver retention and well-being to vehicle maintenance. They also oversee the fleet budget, manage drivers, implement safety policies and stay informed about industry regulations.

What tools does a fleet manager use?

Fleet managers increasingly rely on telematics and software to tackle their workload. This typically includes a GPS system within vehicles and fleet management software to process and analyse real-time data. An integrated fleet management system simplifies administrative tasks while helping fleet managers leverage insights for strategic decision making.