





1999: The beginning of our journey
During the dot-com boom, innovation was in the air. In Leipzig, Germany, two ambitious visionaries established Webfleet – one of the world’s earliest web-based fleet management solutions.
Introduced by start-up Data Factory AG, Webfleet revolutionized the industry. By allowing fleets to access cutting-edge technology without needing on-site installation, this pioneering software-as-a-service solution set a new benchmark for scalability.
2001: Bridging the gap between fleet managers and drivers
Webfleet partnered with Blaupunkt and Siemens to create one of the first integrated navigation systems, combining tracking with two-way communication.
Fleet managers and drivers could collaborate more efficiently, fostering a faster, more dynamic working relationship.
2005: A leader in track and trace innovation
TomTom’s acquisition of DataFactory brought together the Webfleet fleet management platform with LINK devices. This combination introduced connected navigation and order management, providing fleet businesses with actionable insights to make faster, smarter decisions.
Webfleet experienced rapid growth through international expansion, acquisitions, and strategic partnerships, ultimately emerging as Europe’s top fleet management solution.
2006: Dominating the European market
Through its continued growth and successful collaborations, Webfleet launched TomTom WORK, solidifying its position as Europe’s leading fleet management solution.
2010: Enhanced driver connectivity
The introduction of the PRO 7100 and 9100 Driver Terminals provided better route guidance and faster route calculations, reducing time spent on the road.
With a sleek, intuitive interface, drivers gained access to tools and features that made their work safer and more efficient.
2015: Unlocking fuel efficiency, eco-driving, and driver coaching
Webfleet launched OptiDrive, a comprehensive solution for helping drivers improve their performance continuously. Fleet managers received valuable insights to coach their drivers, while drivers received help from direct feedback and coaching.
The outcome? Safer trips, lower fuel consumption, reduced stress, and more sustainable fleet operations.
2018: Ushering in next-generation fleet management
The Webfleet platform was rebuilt, and a dynamic new product lineup hit the market.
Incorporating input from Europe’s largest user base, the updated Webfleet platform introduced advanced features, an intuitive user experience, and seamless integration with connected partner applications. Businesses now had a highly customizable and user-friendly fleet management solution.
2019: Joining forces with Bridgestone
Webfleet became part of Bridgestone.
Alongside Bridgestone’s premium tires, advanced solutions, and retail network, Webfleet became an essential element of a comprehensive fleet management offering.
2020: Supporting the electric vehicle revolution
As businesses increasingly recognized the value of electric vehicles (EVs), Webfleet committed to aiding their transition.
Webfleet’s EV fleet management tools enabled users to identify vehicles that could be replaced with electric models, manage ICE vehicles and EVs together, and optimize charging strategies to maximize ROI.
2021: Harnessing new technologies
Webfleet introduced capabilities powered by innovations like artificial intelligence (AI) and the internet of things (IoT).
The Webfleet Tyre Pressure Monitoring System utilized sensors to gather key data, reducing downtime and enhancing safety. Meanwhile, the AI-enabled Webfleet CAM 50 dashcam delivered predictive alerts and valuable insights into critical events, safeguarding drivers and cargo.
2022: Embracing the Bridgestone E8 Commitment
Bridgestone launched its E8 Commitment, emphasizing eight core values for a sustainable future: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment.
Webfleet proudly adopted these values, embedding them into every aspect of its operations.
Today, tomorrow, and beyond: Adapting to a shifting landscape
Today, Webfleet’s market-leading solutions are trusted by drivers in over 180 countries worldwide. Our portfolio continues to evolve to meet the changing needs of businesses and the mobility landscape.
We empower fleets with insights into CO2 emissions, enabling meaningful action to reduce their environmental impact. Smart cities leverage our data to improve safety and sustainability. By partnering with traditional and emerging service providers, we deliver innovative solutions for a rapidly changing world.
What an incredible journey it has been! We look forward to an exciting future and are grateful to all the businesses, fleet managers, and drivers who have trusted Webfleet since 1999. It’s an honour to be part of your success story!
Our mission
To move the world towards a sustainable future with data-driven mobility solutions.
Our vision
By 2030, we want to be the backbone of smart mobility, providing data-driven services and solutions to drivers, fleets and mobility orchestrators for better businesses and a more sustainable future.
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