25 years Webfleet SE

I have been part of Webfleet for more than six years. Initially, I was the sole marketing representative in my area. The organisation has always been fast-paced, with numerous changes and challenges, but the team has consistently aimed to excel. I am now fortunate to lead a team comprising two other outstanding UK marketing professionals.

Starting in 2015, my Webfleet journey began as a TomTom Telematics customer in Belfast, Northern Ireland. I then joined our channel partner Simplicity Group, to look after our customers across Ireland and the UK. After emigrating to Australia, I now lead the Webfleet team in ANZ. I love the continuous evolution of our product portfolio and can't wait to see the impact we can have on our customers as Bridgestone Mobility Solutions!

It’s amazing how small events can result in unexpected turns. In 2016, while working at TomTom Automotive, I gave a speech titled Perfect storm at the TomTom Management Days about fundamental changes in the automotive industry. Soon thereafter, I was asked to be a guest speaker at the TomTom Telematics annual sales event. I never imagined that four years later this would bring me to leading this company, which was rebranded as Webfleet and is now part of Bridgestone.

Today, as we celebrate the 25^th anniversary of our brand Webfleet, I am incredibly proud to be part of this journey with great opportunities and a bright future ahead of us. Every day, I work with a fantastic team, building great products and solutions and delivering true value to our customers.

As President of Fleet Management Solutions at Bridgestone, my goal with the team is to grow the Webfleet business further and move the world towards a sustainable future with data-driven mobility solutions.

My story at Webfleet Mexico begins in February 2018. I started as a sales assistant intern. Then in 2019, I moved into a full-time position in sales support. A few years later, in 2022, my role changed to Sr. Sales Support and now in 2024, I’m Team Lead for administration in Mexico. So, I can say that Webfleet is my professional home, because I have been growing here. I’m so enthusiastic to see how this company is going to continue creating changes in the telematics industry.

This year marks the 25th anniversary of Webfleet products being introduced to the market. What a journey it has been since I've joined the company. I have had the privilege to lead and witness numerous significant Data driven product launches. Here are some of my personal highlights:

I represented Bridgestone Mobility Solutions, including the Webfleet brand, at a conference on the EU Data Act, which was hosted by the European Parliament. At the event, I discussed how connected vehicle data sharing across companies is essential to deliver benefits for the entire mobility ecosystem. Now, more than ever, legislation and skepticism around data sharing must change to boost and accelerate the transformation toward a sustaining and safer society.
Together with my dedicated team, I had the honour of pioneering data innovation and launching various product portfolios, including Bridgestone Road Conditions, a solution portfolio that leverages vehicle data for safer roads and AI-driven fleet insights.

I am proud to be part of a company that fosters a diverse and innovative environment, making us stronger together.

Here's to many more years of success, Webfleet!

I started at Webfleet 15 years ago on a maternity leave cover. This soon became a permanent role, and it has always been a super busy one as I support a very hard-working sales and marketing team in the best region: UKI! I have learned so much and grown each year in this role. Webfleet WILL be #1 in connected trucks, sustainability, and driver support - just watch this space!

What a journey it has been so far! And what a thrilling future lies ahead. Thank you to all the businesses, fleet managers and drivers that have trusted Webfleet to help them get the job done since 1999. We are honoured to be part of your business journey, and we are grateful that you have been part of ours.

I have been part of Webfleet for more than six years. Initially, I was the sole marketing representative in my area. The organisation has always been fast-paced, with numerous changes and challenges, but the team has consistently aimed to excel. I am now fortunate to lead a team comprising two other outstanding UK marketing professionals.

Starting in 2015, my Webfleet journey began as a TomTom Telematics customer in Belfast, Northern Ireland. I then joined our channel partner Simplicity Group, to look after our customers across Ireland and the UK. After emigrating to Australia, I now lead the Webfleet team in ANZ. I love the continuous evolution of our product portfolio and can't wait to see the impact we can have on our customers as Bridgestone Mobility Solutions!

It’s amazing how small events can result in unexpected turns. In 2016, while working at TomTom Automotive, I gave a speech titled Perfect storm at the TomTom Management Days about fundamental changes in the automotive industry. Soon thereafter, I was asked to be a guest speaker at the TomTom Telematics annual sales event. I never imagined that four years later this would bring me to leading this company, which was rebranded as Webfleet and is now part of Bridgestone.

Today, as we celebrate the 25^th anniversary of our brand Webfleet, I am incredibly proud to be part of this journey with great opportunities and a bright future ahead of us. Every day, I work with a fantastic team, building great products and solutions and delivering true value to our customers.

As President of Fleet Management Solutions at Bridgestone, my goal with the team is to grow the Webfleet business further and move the world towards a sustainable future with data-driven mobility solutions.

My story at Webfleet Mexico begins in February 2018. I started as a sales assistant intern. Then in 2019, I moved into a full-time position in sales support. A few years later, in 2022, my role changed to Sr. Sales Support and now in 2024, I’m Team Lead for administration in Mexico. So, I can say that Webfleet is my professional home, because I have been growing here. I’m so enthusiastic to see how this company is going to continue creating changes in the telematics industry.

This year marks the 25th anniversary of Webfleet products being introduced to the market. What a journey it has been since I've joined the company. I have had the privilege to lead and witness numerous significant Data driven product launches. Here are some of my personal highlights:

I represented Bridgestone Mobility Solutions, including the Webfleet brand, at a conference on the EU Data Act, which was hosted by the European Parliament. At the event, I discussed how connected vehicle data sharing across companies is essential to deliver benefits for the entire mobility ecosystem. Now, more than ever, legislation and skepticism around data sharing must change to boost and accelerate the transformation toward a sustaining and safer society.
Together with my dedicated team, I had the honour of pioneering data innovation and launching various product portfolios, including Bridgestone Road Conditions, a solution portfolio that leverages vehicle data for safer roads and AI-driven fleet insights.

I am proud to be part of a company that fosters a diverse and innovative environment, making us stronger together.

Here's to many more years of success, Webfleet!

untranslated

1999: Our story begins

It’s the dot-com era, the pioneering spirit is everywhere and, in Leipzig, Germany, two young men with a big vision build Webfleet – one of the world’s first web-based fleet management solutions.

When it’s launched by start-up Data Factory AG, Webfleet changes the game. As fleets can access this cutting-edge technology without local installation, this software-as-a-service solution offers a level of scalability never possible before.

2001: Fleet managers and drivers get closer

Webfleet, Blaunpunkt and Siemens join forces to launch one of the first connected navigation systems that integrates tracking with two-way driver communication.

Fleet managers and drivers can now work closer together, for a more effective, dynamic and fast collaboration.

2005: Leading the first wave of track and trace

TomTom acquires DataFactory, combining the Webfleet fleet management solution with LINK devices. With connected navigation and order management, fleet businesses get a massive range of new insights to make smart decisions, faster.

Webfleet grows rapidly through international expansions, acquisitions and partnerships and becomes Europe’s leading fleet management solution.

2006: Europe’s number one

Webfleet grows rapidly through international expansions, acquisitions and partnerships.

With the launch of TomTom WORK, Webfleet becomes Europe’s leading fleet management solution.

2010: Drivers get connected

The PRO 7100 and 9100 Driver Terminals offer improved route guidance and speedier route calculation to save time spent on the road.

From a sleek, user-friendly interface, drivers get access to a selection of features and tools that help them get the job done safer and better.

2015: Vehicle data for fuel optimisation, eco-driving and driver coaching

Webfleet launches OptiDrive, a complete approach to help drivers continuously improve performance. Fleet managers get valuable insights to help coach drivers. Drivers get direct feedback and predictive driving advice.

The results? Safer journeys, lower fuel consumption, less stress and more sustainable fleets.

2018: Next generation fleet management

We rebuild the Webfleet platform and a dynamic new product line up hits the market.

Incorporating feedback from the biggest user base in Europe, Webfleet matches brand new features with a fresh, intuitive user experience and faster deployment of connected partner applications. Businesses have a truly advanced, customisable and user-friendly fleet management platform.

2019: Webfleet and Bridgestone connect

Webfleet becomes part of Bridgestone and takes the next big step in its journey.

Alongside Bridgestone's best-in-class tyres, advanced tyre solutions and retail network, Webfleet is now a key component of an end-to-end fleet proposition.

2020: The EV journey begins

As more and more businesses wake up to the benefits of electric vehicles, Webfleet commits to supporting them on their journey.

Webfleet’s EV fleet management solution enables users to spot which vehicle in their fleet could be switched with an electric model, monitor their ICE vehicles alongside their EVs and craft an efficient charging strategy that optimises ROI.

2021: New capabilities from new technologies

Webfleet adds new capabilities made possible by technologies like artificial intelligence (AI) and the internet of things.

The Webfleet Tyre Pressure Monitoring System utilises tyre sensors to collect vehicle data that helps reduce downtime and improve safety, while the Webfleet CAM 50 AI-enabled dashcam safeguards drivers and cargo with predictive alerts and a new level of insight into critical events.

2022: The Bridgestone E8 Commitment

Bridgestone launches the E8 Commitment – eight values that solidify its commitment to a more sustainable world.

Webfleet proudly embraces the values of Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment and applies them to all we do.

Today, tomorrow and beyond: Solutions for a changing landscape

Today, drivers in more than 180 countries across the globe rely on Webfleet’s marketing leading support. And our portfolio continues to evolve to meet their needs and the demands of the changing mobility landscape.

We give fleets clear visibility over where and why their vehicles produce CO₂ so they can take meaningful action to cut emissions. Smart cities use our data to run safer and more sustainably. And, by forging partnerships with both new and traditional service providers, we unlock new services designed for these fast-moving times.

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A milestone in our journey

1999

2001

2005

2006

2010

2015

2018

2019

2020

2021

2022

Today, tomorrow and beyond

The organisation has always been fast-paced, with numerous changes and challenges, but the team has consistently aimed to excel.

I love the continuous evolution of our product portfolio and can't wait to see the impact we can have on our customers as Bridgestone Mobility Solutions!

Every day, I work with a fantastic team, building great products and solutions and delivering true value to our customers.

Webfleet has been my professional home, because I have been growing here. I’m so enthusiastic to see how this company is going to continue creating changes in the telematics industry.

I am proud to be part of a company that fosters a diverse and innovative environment, making us stronger together.

I have learned so much and grown each year in this role.

The organisation has always been fast-paced, with numerous changes and challenges, but the team has consistently aimed to excel.

I love the continuous evolution of our product portfolio and can't wait to see the impact we can have on our customers as Bridgestone Mobility Solutions!

Every day, I work with a fantastic team, building great products and solutions and delivering true value to our customers.

Webfleet has been my professional home, because I have been growing here. I’m so enthusiastic to see how this company is going to continue creating changes in the telematics industry.

I am proud to be part of a company that fosters a diverse and innovative environment, making us stronger together.

I have learned so much and grown each year in this role.

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